Burger King accuses McDonald’s of copying Chilli Cheese Bites

Burger King has called out McDonald’s for allegedly copying one of its food items, as McDonald’s shared new additions to its menu last week.

According to its menu, McDonald’s stores in the UK have started offering Chilli Cheese Bites, which are described as “a serving of Chilli Cheese Bites in crispy batter, served with a rich tomato dip”. The appetizer can consist of four or 12 bites.

However, according to Burger King, McDonald’s wasn’t the first company to come up with the idea. In a recent Facebook post, Burger King created a meme from the bites, which first reads, “Can I copy your homework?” In response, the person in the situation would say, “Yeah, just switch, it doesn’t seem obvious, you copied.”

“Fifteen years later,” the joke continues.

The meme includes a photo of an appetizer on Burger King’s menu, also called Chilli Cheese Bites, side by side with a photo of bites from McDonald’s. The shape and color of the different bites appear identical in both photos.

“It’s not like it’s been on our menu for 15 years…” Burger King wrote in the caption.

According to Burger King’s menu, its chili cheese bites come in six pieces and are “crispy coated in smooth, spicy cheese inside” with “a unique chili taste in every bite.”

In comments to the Facebook post, many Burger King fans agreed, saying the company’s taste and quality were superior to McDonald’s.

“Nothing beats ROI,” wrote one Facebook user. “McDonald’s Chilli Bites are just low-quality knockoffs of a superior product. McCopycat doesn’t offer the 20 box option that the king does too, so they can’t be as good at all.

“McDonald’s cheeses are always chewy and bland,” said another. “Burger King Chilli cheese bites are amazing.”

However, some Facebook users have indicated that McDonald’s may not be keeping bites on the menu, one of whom said: “The changes to McDonald’s [its] sides all the time. I wouldn’t say they copied.

Others on Twitter gave their stamp of approval to McDonald’s new food, one of who wrote: “McDonalds Chilli Cheese Bites are heaven on the lips.”

Other meals served at McDonald’s in stores include The Big Tasty Burger, a “100% beef patty”. The new burger can also be modified to add barbecue sauce or bacon.

Apart from beef, the company introduced a vegan burger, McPlant, and a new chicken sandwich, Homestyle Crispy Chicken. For desserts, McDonald’s hosted Crème Egg and Cadbury Caramel McFlurry.

The Independent contacted Burger King and McDonald’s for comment.

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