Burger King tests seasoning that worked great for bagels | Arena
The burger chain is testing a new bun in select locations in New Mexico and Alabama.
McDonald’s (MCD) – Get the McDonald’s Corporation report restaurants in Canada have the any bagels with butter or cream cheese as part of its breakfast line while bagel chain Einstein Bros. now serves seasoning in shakers next to his bagels.
Endless variations of the original seasoning also appear in the grocery department – Sam’s Club (WMT) – Get the report from Walmart Inc.seasoning company Simply Organic and grocery delivery startup FreshDirect all sell their own versions in a shaker that mirror Trader Joe’s brainchild.
Burger King wants it too
Restaurant Brands International is the latest fast-food chain to set its sights on the whole thing. (RSQ) – Get the report from Restaurant Brands International Inc.owned by Burger King.
On Thursday, the burger chain announced it was testing all-seasoned buns in select markets in Huntsville, Alabama and Albuquerque, New Mexico, starting Sept. 12.
Titled the “Everything Menu” concept, Burger King’s new items include an Everything Whopper (a grilled beef patty with tomatoes, lettuce, pickles, onions, and a brioche bun with all the seasoning) and an Everything BK Royal Crispy Chicken Sandwich (the chain’s fried chicken sandwich on the same all-dressed bun).
The Everything Breakfast sandwich is also unavoidable given the association of bagels with breakfast. It’s simply the chain’s sausage, egg and cheese on the same brioche bun topped with all the seasoning.
The Three Sandwiches is a limited-time promotion meant to test popularity before committing (or not) to a wider rollout.
That means residents of New Mexico and Alabama who believe all seasoning is the future will have to prove it to Burger King with their shopping habits.
A Brief History of Everything But the Bagel
While people of all cultures have been eating a combination of poppy seeds, sesame seeds and garlic for centuries, the real craze started when New York bagel shops started putting it on this what they called the “everything bagel” in the 1980s.
A number of people such as restaurateur Joe Bastianich, restaurant business owner David Gussin, and Steiner Sports CEO Brandon Steiner claim to have invented the seasoning. But as the food site Tasty first reported a few years ago, the widespread use and customization of seasoning (some add dried onion while others insist on caraway) makes difficult to identify a single person.
Another major jump in the popularity of any bagel seasoning occurred when Monrovia, Calif.-based grocery store Trader Joe’s started selling seasoning shakers in 2017 it was called “Anything But the Bagel”.
The idea of putting the popular bagel seasoning on other things appealed to many, and the following year the mix started going viral on social media platforms like TikTok. There are videos of popular influencers putting it on everything from eggs and pizza at watermelon.
Even Trader Joe’s itself has extended its original concept to Everything But The Bagel chips and crackers.
In the usual evolution of the mainstream trend, all seasoning has reached the stage where it is picked up by major food chains. Something similar could be seen when, last spring, the Baskin-Robbins ice cream chain, owned by Dunkin, started selling boba tea with ice cream.
While tapioca pearls placed in sweetened tea drinks have long been popular across Asia, in recent years they have gone from something sold in city Chinatowns to something of major brand appeal. in the USA.