Cracker Barrel’s Pancake Kitchen delivers pancakes to suburban Austin

There’s a familiar restaurant name that now delivers pancakes to your door: Cracker Barrel Old Country Store, the family restaurant chain, launched a virtual concept called The Pancake Kitchen by Cracker Barrel, and it delivers breakfast all the day.

The concept was first introduced in Los Angeles in 2021 and is now expanding to over 100 Cracker Barrel locations in 2022, taking it to 200 locations across the United States, including Buda, south of Austin .

The Pancake Kitchen will serve pancakes and other breakfast favorites for delivery and pickup through DoorDash and Uber Eats.

The menu includes pancakes in five varieties:

  • Buttermilk
  • blueberry
  • pecan nuts
  • confetti
  • Chocolate Chip

Non-pancake options include cookie donuts, hash brown casserole, and hash brown casserole topped with diced ham and cheddar cheese. There’s also bacon and sausage, and a side of French fries, good on pancakes or good as a side dish.

The bestseller is the Classic Pancakes Bundle, with three pancakes and “100% pure natural syrup”. (Notice the company doesn’t say it’s maple.) It’s $11.69.

In a statement, Matthew Schaefer, senior director of strategy and innovation at Cracker Barrel, says the dishes are among the chain’s most popular dishes.

“The expansion of The Pancake Kitchen by Cracker Barrel is part of our plan to make it as easy and convenient as possible for customers to enjoy one of our favorite homemade breakfast foods – whether they want pancakes for breakfast, lunch or dinner,” says Schaefer. “As the trend towards online ordering and partnering with on-demand delivery platforms continues, we are excited to evolve our strategy and offerings to ensure our customers are able to satisfy their cravings for ‘ pancakes all flippin’ day'” (a trademark phrase, by the way).

Cracker Barrel began investing in digital concepts in October 2021, starting with Chicken ‘n Biscuits, its first virtual brand, which is now available in 500 locations across the United States, including Buda. The company also operates Cracker Barrel Kitchen, the flagship brand for these ghost kitchen outposts.

And while supplies last, those who spend $20 on pancakes will get a free order of cookie donuts, which consist of buttermilk cookie dough fried then tossed in cinnamon sugar and served with a butter sauce and with pecans for dipping.

The locations in Texas where it is currently available are as follows:

  • Allen: 1323 N. Central Expy.
  • Benbrook: 8010 SW Loop 820
  • Buda: 550 Old San Antonio Rd.
  • Corpus Christi: 4229 South Padre Island Dr.
  • Denton: 4008 N. I-35
  • De Soto: 1421 N. I-35 E.
  • Grapevine: 2700 Grapevine Mills Pkwy.
  • League City: 231 Gulf Fwy. S
  • Lubbock: 5018 Milwaukee Ave.
  • Mesquite: 5304 N. Galloway Ave.
  • Midland: 3108 N. Loop 250 W.
  • San Antonio: 11030 I-10 W.
  • Temple: 3687 S. General Bruce Dr.

The Pancake Kitchen is available daily from 8:00 a.m. to 9:00 p.m.

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