Einstein Bros. Bagels to help mothers brunch on Mother’s Day


On this Mother’s Day, Einstein Bros. Bagels is helping customers spend less time making brunch and more time making their mom feel celebrated on Mother’s Day. The chain’s new Mom’s Brunch Box is chock-full of goodies and comes with a free mimosa starter kit (along with a 16-ounce orange juice) to kick off the special day.

The Brunch Box ($ 29.99) serves six to eight people and includes a variety of fresh baked goods. Among them are a farmhouse egg sandwich, two bacon and cheddar egg sandwiches, six fresh bagels, a jar of plain shmear, four double-baked hash browns, and four blueberry muffins.

To complement brunch and turn a free orange juice into a fine morning drink, Einstein Bros. also includes a mimosa specialty recipe card. It includes the Grande Orange, Blushing Mimosa, Cranberry Delight and Mom’s Margarita Mimosa options.

“All mom wants for Mother’s Day is to feel celebrated and loved,” says Teka O’Rourke, vice president of marketing at Einstein Bros. Bagels. “The Brunch Box, with the free mimosa starter kit, is certainly a great first step. But, the beauty of the Brunch Box is that it’s so convenient that you don’t have to spend time making breakfast or doing the dishes. Instead, you can spend time making mom feel special. I heard she liked to rub her feet.

Mom’s Brunch Box can be ordered in advance on the app for easy pickup. It will be available at participating institutions from May 7 to 17, with the exception of license stores at colleges, airports, hotels and hospitals.

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