IHOP Launches “Pancake Support”, Offering Soft And Fluffy Pancakes To Guests Who Might Need A Pancake
Pancake Support will be launched based on the brand’s new “We Could All Use a Pancake” campaign, offering comfort and fluffy pancakes after a year like no other
Glendale, California (RestaurantNews.com) From now on, I JUMP® are on a mission to reverse a year of frowning through Pancake support, a Twitter resource solely focused on gathering around the comfort and warmth of pancakes. After a year like no other, IHOP recently launched its new creative campaign, ‘We Could All Use a Pancake’, which is designed to welcome guests again and celebrate IHOP’s deep belief that these little circles of delicacies have. the power to bring us together and put a smile on our faces – something that we have all missed over the past year.
To celebrate the new campaign and the reopening of restaurants across the country, patrons who could use a pancake can tweet @IHOP to Pancake support with the hashtag #INeedPancakeSupport with stories of quarantine mishaps, work from home failures, funny incidents or reasons you might need a pancake, in exchange for free fluffy IHOP pancakes and more types of pancake gifts.
To kick off Pancake support, the brand partners with Chrishell Stause who needs their own Pancake support. The star recounts her heartbreak and disappointing elimination from a very public dance performance. Following a misstep on national television, the real estate mogul’s dreams of the glittering trophy were faded when the judges announced his lowest score of the evening, ultimately leading to Stause’s elimination from the competition.
“After weeks of training, dancing and competing, I was sad to leave the competition, my friends and my chance for the famous trophy,” said Stause. “The next morning I was reliving elimination in the morning interviews, and all I wanted to do was stay home with breakfast in bed with a plate of IHOP blueberry pancakes and stuff myself with my favorite daytime soaps. When life throws not-so-serious curve balls at you, sometimes you have to kiss it and laugh about it with the support of your friends, and let’s be honest, pancakes always make everything better! Give me fluffy chewy pancakes and I can get over anything.
IHOP Pancake support is a tongue-in-cheek campaign to spotlight the everyday moments, failures and fun real-life follies that surpassed the news feeds and social feeds last year. The brand is also partnering with a few real people who might use a pancake, including model Nivine Jay who turned down a famous actor on a dating app thinking it was fake (it wasn’t) and even the IHOP hostess who didn’t. I didn’t recognize a celebrity when she showed up for all-you-can-eat milkshakes.
“After a year that can only be described as difficult, we are ready to reconnect with our guests, to smile and laugh together over delicious food including pancakes, omelets, burgers and the rest that IHOP has to offer. “said Kieran Donahue, Director of Marketing. , I JUMP. “We invite everyone to come together under our blue roof around good food and warm smiles. At IHOP, we have plenty of both for everyone.
For more information, follow @IHOP on Twitter and Instagram.
Twitter is not an affiliate or sponsor of this campaign.
About International House of Pancakes, LLC
For over 62 years, IHOP has been a leader, innovator and expert in all things breakfast, any time of the day. The chain offers 65 signature breakfast options, fresh and made to order, a wide selection of popular lunch and dinner options, including Ultimate Steakburgers. IHOP restaurants provide customers with an affordable daily dining experience with warm and friendly service. As of December 31, 2020, there were 1,772 IHOP restaurants worldwide, including restaurants in all 50 states and the District of Columbia, Puerto Rico and Guam as well as Canada, Ecuador, India, Mexico, Pakistan, Panama, Peru, Kingdom of Saudi Arabia and Thailand. IHOP restaurants are franchised by subsidiaries of Dine Brands Global, Inc., based in Glendale, California (NYSE: DIN).
DeVries Global on behalf of IHOP