Pizza Hut adds Beyond Meat vegan sausages to its menu

Pizza Hut pizzas are undergoing a complete plant-based transformation in Canada: the international pizza chain has just announced that it will expand its relationship with Beyond Meat to add vegan sausages to its permanent menus in Canada . Following a successful trial, the innovative new menu items are the company’s attempt to cater to the growing flexitarian consumer base in the country.

The new partnership between Pizza Hut and Beyond Meat aims to attract plant-loving customers by introducing them to a delicious meatless alternative. Pizza Hut will offer three new permanent pizzas, including The Great Beyond, Beyond Italian Sausage Alfredo Loaded Flatbread and Beyond Creamy Alfredo. Although the meat alternatives presented are completely vegan, the cheeses and sauces still contain dairy products.

“After seeing the enthusiasm of Pizza Hut fans in Toronto and Edmonton last summer, we are thrilled to give Canadian fans around the world the opportunity to try and fall in love with these Beyond Meat menu items. said Pizza Hut Canada’s consumer marketing manager. said Amy Rozinsky. “Pizza Hut and Beyond Meat have a shared vision to innovate exciting new products that will delight our customers. Beyond Italian sausage, crumbles offer a delicious plant-based twist on our classic pork sausage that you’ll have to taste to believe.

The companies first tested the new products in Toronto and Edmonton last year, and following widespread positive response, the new meatless pizza will remain a permanent menu item. Pizza Hut’s new plant-based proteins mark the company’s first attempt to reach the nation’s growing flexitarian population.

In 2021, 9.84% of Canadians identify as flexitarians, compared to 7.56% as vegetarians, according to Identity Target Markets. As the plant-based consumer market grows, Pizza Hut’s new meatless protein is designed to appeal to consumers who are torn between meat-based and plant-based diets.

“In terms of mass adoption of a plant-based diet, vegetarianism and veganism remain on the fringe of dietary preferences, although interest in plant-based diets has increased over the past 15 years,” note the report. “Flexitarianism therefore offers an important area of ​​growth for manufacturers looking to attract a new clientele, as flexitarians tend to be less dogmatic about the moral issues surrounding meat consumption.”

Beyond Meat’s partnership with Pizza Hut’s parent company, Yum! Brands continue to bring more plant-based options to the fast food industry. From McPlant to Kentucky Fried Chicken (KFC), Beyond is working to reimagine some of North America’s classic restaurant chains. The latest partnership with Pizza Hut is the first step in re-creating pizza for plant-based consumers. Although cheese and Alfredo sauces contain dairy, Beyond Sausage Crumbles will give consumers the chance to try something new at a fast food restaurant.

The company also boasts that its vegan sausage has 20 grams of protein per serving. The pea-based protein is an appropriate protein source for any consumer, ensuring consumers will get a nutritious alternative to the company’s regular sausage fillings. Beyond Sausage Crumbles will also be non-GMO, soy-free, and gluten-free.

“Through the combined strength of our brands, we continue to increase plant-based protein accessibility for Canadians around the world,” said Deanna Jurgens, Chief Growth Officer, Beyond Meat. “At Beyond Meat, we believe that small changes like choosing plant-based protein on your favorite pizza can have a positive impact on human health and the health of our planet.”

To promote the new meatless pizzas, the Canadian Pizza Hut branch will be running its popular Buy One, Get One offer from January 10-30. Customers will be able to purchase pizzas featuring Beyond Sausage Crumbles at no additional cost when purchasing any other pizza. , allowing consumers to try the new vegetable protein. Following the initial offer, Pizza Hut will offer its $5-$5 offer, allowing people to purchase one to three pizzas for just $5 with a large pizza at regular price. The deal aims to encourage flexitarian pizza lovers to try the new plant-based protein at a discounted price. The deal will run for six weeks from January 31.

Beyond’s plant-based pizza topping is the product of the food-tech company’s longstanding partnership with Yum! Brands – the parent company of KFC, Taco Bell and Pizza Hut. Early last year, the two companies teamed up to create Beyond Meat products for fast food. As the plant-based fast food industry continues to grow, Beyond aims to lead the industry into the future. Prior to Pizza Hut’s launch, the company had already worked with KFC and Taco Bell to create plant-based options, some of which have become permanent menu items in the United States.

“We are excited about the long-term potential for plant-based protein menu items to attract more customers to our brands, especially younger consumers,” Yum! Brands chief financial officer Chris Turner said last February.

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