Victoria’s Breathtaking Pancake Palace Serving Incredible Fluffy Brunches
It’s no lie that London is a foodie’s paradise – and it’s also an Instagrammer’s playground.
You can’t turn a corner in Central without spotting a landmark on social media, from food trends to pretty picture setups, there seems to be a new place every week.
Tucked away in bustling Victoria, it’s one of the trendiest spots, and you can’t miss it for its bright exterior.
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A little pocket of roses just around the corner from the station, Coffee Addict entices customers with their iconic dishes and pleasing aesthetic.
Serving brunch all day and a range of colorful drinks and coffees, they have continuously gone viral online and often have queues on the streets.
With the cafe already receiving reservations for December, My London spoke to owner Nina Siciliano about her success and future plans.
Nina and her husband Marco have lived in London for several years after leaving Italy and they owned an Italian restaurant in Liverpool Street.
Unfortunately, when work on the Elizabeth line began, they began to lose customers and decided to close.
But determined to pursue her passion for business and eager to start a new business, Nina moved to Australia, “to learn more about their brunch culture.”
Without a doubt, Australians love a good brunch. In fact, they love to do it every day of the week and Nina, 34, “wanted to embody that idea and their coffee culture.”
Eventually, she completely changed their business, opening the Australian-inspired cafe in Victoria shortly before the start of the Covid pandemic.
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Drawing inspiration from his time in Australia, Coffee Addict focuses on a lively all-day brunch menu with good quality coffee.
Husband Marco told me they use an Australian roaster, Roasting Party, for their coffee beans because it’s “so much better”.
Unsurprisingly, Nina’s little corner quickly began to go viral on social media, with tourists from across the country booking during their visits to the capital.
When designing and planning the interiors of Coffee Addict, Nina said he had to be “busy with flowers” because she always loved them.
It was features like the flowery walls that made the place extremely Instagrammable and therefore very popular.
They were so busy on Monday morning (July 2) that it took a while before I could sample their legendary menu item: Japanese Pancakes.
Pancakes are much taller than a regular pancake, are very chewy, and, of course, have that distinct âwobbleâ.
While she was closed during the closings, Nina started looking for something to add to Coffee Addict.
She discovers the trend of Japanese desserts and as “they are not found in many London cafes”, looks for a chef to learn how to make them.
After finding Chef Taya, Nina quickly trained and her staff how to make pancakes and very quickly Coffee Addict went viral. TIC Tac with the dish.
Their menu of pancake varieties, ranging from Â£ 8 to Â£ 13, features different flavors, such as summer berries and 24k Gold ‘truffle.
The latter is their only savory pancake option and is very luxurious, with a golden edible foil, a fried egg, and a truffle and mushroom sauce.
Marco laughed, saying that the combination of a unique and rare dish with their pretty perfect interiors made them very popular online: “English girls love it.”
He says, “Nina’s secret is of course the Japanese pancakes and the place is aesthetic so social media makes it popular, we have very few competitors. But also her staff is so important.”
But being great for social media isn’t Nina’s top priority, it’s having “friendly staff and great food.”
“Having great customer service is key, and that’s part of why we have a 4.8 star rating on Google.”
Not only does Nina make sure that her staff are friendly and well trained, but there is another essential element that she looks for: âI only choose female staff.
“I am a very independent woman and it is important to me that we use our position as a woman as our power.”
Although her husband Marco helps manage pieces of social media, Nina and her team, made up of women, do everything else: âOur message is that we can do anything without the men here, obviously I love them, but the women are strong enough to do it ourselves. “
In addition to having an excellent team, the founder attaches great importance to the quality of the food. Coffee Addict aims to cater to Arab and English tastes, with sweet treats, brilliant coffee, and fresh ingredients.
âIt might be Italian in me, but I’d rather pay more and serve the best ingredients than just save money with average food and weak coffee,â says Nina.
With Coffee Addict clearly having a strong appeal to customers, it is regularly full with queues outside, Nina has big plans for the future of her business.
She revealed to me that she was working with a new investor for a second branch of the social media hotspot.
In October of this year, they plan to open a Coffee Addict in Knightsbridge which will be “three to four times the size” of their current store in Victoria.
The next store will present their iconic flowers but also a mix with more neon lights. It’s sure to continue their popularity on Instagram and TikTok, but most of all, they’ll continue to run on âwomen’s powerâ.
You can find Nina’s Coffee Addict at 324 Vauxhall Bridge Road, London, SW1V 1AA.
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